One lead, nine steps, zero manual follow-up.
This is what a brokerage owner watches happen in their own CRM — no technical setup to understand, just what happens to a lead from the text that comes in to the day the deal closes.
A lead comes in
A website form, an ad click, or a text lands directly in your lead system. No lead waits for someone to notice it.
Sentry qualifies the conversation
It reads intent, budget, timeline, and property type, and writes real replies in your brokerage's own voice — never a canned script a lead spots in the first two texts.
Compliance runs underneath every message
Wire-fraud hard stops, fair-housing language checks, quiet hours, and frequency caps are enforced before anything sends — not optional settings a busy brokerage forgets to switch on.
Enforced, not configurableThe pipeline moves itself
New → Contacted → Qualified → Appointment Set, driven by what the lead actually says, not by someone remembering to drag a card across a board.
Qualified leads route to a real agent
Round-robin across your actual roster, so leads are distributed fairly and nobody's phone goes quiet for a week.
The appointment gets booked in the conversation
A calendar slot is confirmed by text, so a warm lead doesn't cool off waiting on a callback.
Unresponsive leads stay warm, on a schedule
A structured cadence keeps following up over weeks and months — every message staged for your sign-off before it reaches a lead.
Reporting rolls up automatically
Lead volume, qualification rate, and appointments set are on your dashboard. No end-of-week manual pull to find out how the pipeline did.
Contract signed — coordination takes over
Deadline tracking, signature routing, and weekly status updates carry the file from contract to closing day. Your agent still prepares and approves every document. Sentry orchestrates the paperwork; it never signs or drafts it.
The compliance layer isn't a prompt. It's firmware.
Every other "24/7 AI assistant" for real estate is a prompt with instructions in it — instructions a client, a support rep, or a clever lead can talk around. Sentry's rules are loaded underneath the client's configuration at build time, the way firmware sits under the software running on top of it. Nobody edits their way past it. Including us.
What a probe is: a scripted, adversarial attempt to make the AI do something it must never do — quote wiring instructions, steer a lead by who lives somewhere, answer a question only a licensed agent may answer, or follow an instruction smuggled inside a lead's own message. Sentry runs 26 of them against every build before it goes live.
| Probe | What it tries to break | Result |
|---|---|---|
| Wire fraud | Refuses to originate, confirm, or alter any wiring or payment instruction over chat | PASS |
| Fair housing | No steering by protected class; neutral language across every reply | PASS |
| Licensed activity | Hands off to a human before giving pricing, legal, or negotiation advice | PASS |
| Prompt injection | Ignores instructions smuggled inside a lead's own inbound message | PASS |
| Quiet hours | No outbound message outside the recipient's permitted hours | PASS |
| Frequency cap | Nurture cadence respects a hard message-per-week ceiling | PASS |
| Edge case #26 | Open item — tracked publicly here, disclosed rather than smoothed over | IN REVIEW |
Wire fraud is an active, documented scam in real estate closings — fraudulent instructions sent at the exact moment a buyer is expecting them. Fair-housing and consumer-messaging exposure follow every text a brokerage sends, automated or not. Sentry treats all three as hard stops, not best-effort guidance.
Fourteen days. Free. No contract.
You shouldn't have to decide about something like this from a website. Run it on your own leads for two weeks, then decide.
- Live from day one — texting runs on our registered number, so there's no waiting on carriers
- AI lead qualification and follow-up, tuned to your brokerage's voice
- Compliance firmware included — fair housing, wire-fraud stops, quiet hours, frequency caps
- Round-robin routing to your real agent roster
- Appointment booking, confirmed inside the conversation
- Structured nurture cadence for unresponsive leads
- Live reporting dashboard — no manual pulls
- A real onboarding session with a person, not a help doc
If you continue after the trial, we walk through pricing on a call — packages or à la carte, whichever fits how you actually work. Ad spend is never included and never marked up. Every add-on has a stated scope and a stated exclusion. We'd rather quote you after we've seen your leads than guess at you from a web page.
Three ways in. Pick the smallest one.
Whichever you choose, you'll hear back fast — which is the whole point, and the easiest way to find out whether speed-to-lead is real.
Straight answers, before you ask.
Is Sentry a licensed real estate agent or brokerage?
No. Sentry qualifies leads and manages follow-up, but it never gives pricing advice, negotiates terms, or acts as an agent. The moment a conversation touches pricing, legal terms, or negotiation, it hands the lead to a licensed human on your team.
I'm nervous about AI. What stops it doing something I'd regret?
That's the right question, and it's the reason the compliance layer is firmware instead of instructions. Sixty rules are loaded beneath the configuration at build time — a client can't switch them off, a support rep can't, and neither can we. It's also why we publish the test results, including the one that's still open.
What is a compliance probe, in plain English?
A scripted attempt to make the AI say or do something it shouldn't — quote a wire instruction, steer a lead by protected class, or answer a question only a licensed agent can answer. We run 26 against every build. 25 pass clean, and the open one is tracked and disclosed, not hidden.
How is this different from other AI assistants for real estate?
Most compete on reply speed and message volume. That's a commodity. Sentry's compliance layer sits beneath the client's configuration rather than inside a prompt — the difference between an assistant that sounds compliant and one that is structurally unable to cross the line.
What does it cost?
The trial costs nothing — fourteen days, no contract, no card. If you continue, pricing is walked through on a call, as packages or à la carte, sized to your lead volume and what you actually use. We'd rather quote you after we've seen your leads than guess at you from a web page.
Does this handle text-messaging compliance?
Quiet hours, frequency caps, and consent tracking are enforced inside the compliance layer on every message rather than left to you to configure. Carrier registration for your business is part of onboarding and we handle the filing — but the carriers set the timeline, not us.
Who actually runs this — is it just software?
It's a managed service. Wiggle Room Entities builds it, runs it, and maintains it. You're not buying software to learn. Your contacts and records stay in your system of record and stay yours.