From the second a lead lands to the day it closes, Sentry runs the operations your agents don't have time for — instant response, qualification, routing, follow-up, and the transaction paperwork. It's not more software to learn. It's a service we operate for you. You sell; we run everything behind it.
Plenty of platforms sell you software that spans lead to close. Then they hand you the logins and the learning curve, and you operate it. Small brokerages buy powerful tools and drown in running them. Sentry is the opposite: nobody at Prolific logs into a new system. We operate the whole journey on the tools you already own, and your agents just get warm, booked, ready-to-work opportunities.
Every step below runs without your agents touching a dashboard. Licensed decisions — pricing, negotiation, advice — always stop and hand to your human agent.
Zillow, your site, a sign call, a form — whatever the source, it hits the CRM and Sentry is already watching.
Sentry · automaticAn instant, on-brand SMS and email — identifying itself as AI, opt-out included — starts a real conversation while the lead is still hot. 24/7, holidays and 3 AM included.
Sentry · automaticSentry asks the discovery questions a good ISA would — timeline, financing, needs — and books the appointment straight onto your agent's calendar.
Sentry · automaticThe right agent gets a warm, booked lead and a written brief: what they want, what they said, what to lead with. The pipeline advances itself — New → Contacted → Qualified → Appointment.
Sentry · automaticThis is the part that stays human — showings, counsel, negotiation, the relationship. Sentry hands your agent an opportunity that's ready to close, then keeps nurturing anyone who isn't ready yet.
Licensed human · alwaysThe moment a contract is executed, Sentry's transaction engine takes over: it watches every deadline (option, financing, the federal TRID closing-disclosure window), chases documents and signatures, and sends the client a plain-English status update every week — the job a $350/file coordinator does. This capability is rolling out — see the Sold-to-Close page for exactly what's live vs. coming.
Sold-to-Close · rolling outAfter closing, Sentry files the paperwork, archives the deal, and triggers the review and referral request that turns one happy client into the next lead.
Sold-to-Close · rolling outHere's the honest landscape. The incumbents sell capable software — priced per seat or per action, and you have to run it. Sentry is operated for you at one flat fee.
| Flat fee | Nobody logs in | Runs contract-to-close | Typical price | |
|---|---|---|---|---|
| Sentry (by WRE) | ✓ | ✓ | Rolling out | $3,000 setup + $400/mo flat |
| Structurely | per-action credits | you run it | — | $499/mo + $2,000+ onboarding + $0.06–0.08/action ✅ |
| Lofty (Chime) AI ISA | per seat | you run it | filing cabinet only | ~$449+/mo, scales per seat ✅ |
| Ylopo | + ad mgmt | you run it | — | ~$1,000+/mo, no built-in CRM ⚠️ est. |
| Verse.ai (managed) | flat, high | ✓ (leads only) | — | ~$1,800/mo ✅ |
| Human transaction coordinator | per file | manual | humans, not automated | $350–400 per closing ✅ |
✅ = price sourced from vendor/comparison research (Sentry Competitive Verdict, 2026-07-15). ⚠️ est. = third-party estimate; the vendor publishes no public pricing. Sentry does not claim to be the "only lead-to-close platform" — software incumbents span that range too. Our claim is narrower and verified: the only lead-to-close operations service that a small brokerage never has to operate.
$3,000 to build and launch, then $400/month flat to operate — the whole front-funnel: instant response, qualification, routing, nurture, pipeline, and your daily dashboard. As Sold-to-Close rolls out, transaction coordination is added as a per-closing module priced well under what a human coordinator costs today — your agents pay less than they do now.
Everything here is built to be proven, not promised. Talk to the live AI, watch it answer a real-style lead, and run your own numbers.